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金融品牌是一种无形资产，是商业银行核心竞争力的重要源泉，随着金融市场的开放，科技的发展,经营环境以及人们的需求的不断变化，我国商业银行已意识到创建金融品牌是大势所趋，更是迫在眉睫，但目前中国金融品牌建设中存在一系列的现实问题，不能适应银行的发展要求。本文通过分析我国金融品牌现状，并针对不足，用实例说明在品牌定位、营销、管理和维护等方面，如何发挥金融品牌的核心价值，提升银行品牌的竞争力，积极实施“金融品牌战略”。
The financial brand is a kind of immaterial assets, is an important headspring of the commercial bank core competencies, open along with the financial market, the development of science and technology, management environment and people of demanding change continuously, our country the commercial bank hases already be aware of to establish the financial brand is an irresistible general trend, is also an of the utmost urgency, but currently Chinese financial brand construction in existence a series of realistic problem, can't adapt the development request of the bank。
This text passes the financial brand present condition of analytical our country, and aim at the shortage, using an elucidation to position in the brand, the marketing, management and maintenance etc。
aspect, how develop the core of the financial brand value, promote the competition ability of the bank brand, the aggressive implement" financial brand strategy"。
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我是一个作家我很喜欢我的职业，因为这是一份很有趣很赚钱的工作，我常常在晚上写作。那样很安静，能使我写出很多的文章来。
The financial brand is one kind of intangible asset, is the commercial bank core competitive power important fountainhead, along with money market opening, technical development,The management environment as well as people's demand unceasing change, our country commercial bank has realized the foundation finance brand is ultimately, is imminent, but in the present China finance brand construction has a series of realistic problems, cannot adapt the bank development request。
This article through analyzes our country finance brand present situation, and aims at the insufficiency, with the example explanation in aspect and so on brand localization, marketing, management and maintenance, how displays the financial brand the core value, promotes the bank brand the competitive power, positive implementation "financial brand strategy"。
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